Buku ini semacam
panduan berbelanja. Namun, bukan panduan berbelanja biasa, melainkan panduan belanja produk-produk yang
ramah lingkungan (eco-friendly).Untuk memahami tujuan penulisan buku ini, saya kutipkan bagian "The Purpose of this Book" yang ada pada lembar awal buku ini;"Have you ever wondered where chocolate comes from, if antibacterial soap is good for your family, or how to recycle an old computer? If you’ve had these or other questions about the environmental and social impacts of the products you buy and use, Good Stuff is for you. It contains many of the tips, facts, and links you’ll need to start making more informed purchases that benefit your health and the
environment.Buku ini juga memuat Manifesto Mengonsumsi: 10 Prinsip Utama dalam Mengonsumsi.